PENNZOIL JOYRIDE: BAJA

The Joyride campaign was a series of product demonstrations disguised as action-packed car films. Each film was part of a fully integrated campaign, created in partnership with various OEM factory teams to highlight Pennzoil’s Synthetic Motor Oil Technology.

To showcase engine protection in extreme heat, we headed to the desert of San Felipe, Baja, Mexico—home to one of the most grueling races on the planet. It felt like the perfect place for a Joyride.

CONTENT COLLECTION

We also collected a ton of photos and behind the scenes video for print, OOH, digital and PR.

UNPAID PR

Jeep enthusiasts loved that we featured the new Rubicon. Off road pubs picked up the story and ran it everywhere giving us lots of love.

Pennzoil - Baja VR Game

Partnering with Shadow Industries we created a virtual reality driving game based off the film. The experience puts you behind the wheel of Jeep’s new 707hp monster concept SUV - the Trailcat. Once in the driving seat, the player gets full control of racing the Trailcat through a specially created VR Baja desert test course, drifting and pluming VR rocks and dust around the open-top Jeep at speeds of up to 100 mph over the harsh terrain.