PENNZOIL BAJA CONTENT COLLECTION
As part of the Joyride Series we took a Jeep Wrangler Renegade down to Baja Mexico with Lemonade Films to test Pennzoil PurePlus motor oil in some of the most extreme conditions. Not only did we shoot a 3-minute film, but with the help of Grain & Glass we also shot a Jeep Renegade Feature Video, a behind the scenes video, a still shoot, and 360 footage that was used to create a VR video game experience by Shadow Industries of London.
JOYRIDE BAJA
Joyride Baja was one of a series of films shot to show how Pennzoil PurePlus performs in extreme conditions. Director Ozan Biran and Lemonade Films shot the 3-minute film that was used on Pennzoil's YouTube channel, as well as cut downs for national TV buys. The film was also picked up by all the major auto websites and we picked up tons of PR.
JEEP WRANGLER RUBICON FEATURE VIDEO
As part of the content collection, I hired Grain & Glass to shoot a feature video of the Jeep Rubicon. The video was sent out to Jeep enthusiasts websites to pick up for PR, as well as shared on Jeep and Pennzoil social sites. It was picked up by the major Jeep and car magazine websites.
PENNZOIL JEEP BAJA VR EXPERIENCE
Taking the 360 video I shot in Baja, Shadow Ind. of London created an amazing VR experience. The game allows you to drive through the desert in the Jeep while you learn facts about the Pennzoil Pure Plus motor oil.
See more at: http://www.shadowindustries.co.uk/pennzoil-baja
PENNZOIL PURE PLUS SYNTHETIC MOTOR OIL LAUNCH
As part of the launch of Pure Plus I shot content in Detroit at SRT. The content focused on learning how Pennzoil works with SRT to make a special formula motor oil for the Dodge Viper. Then I visited Hennessey Performance in Texas to see how he's making fast cars go faster. While I was there, I got the chance to interview Tim McGraw and ask him about how cars have influenced his music and see him take a spin in 1600hp Venom.
BRYCE MENZIES, OFF-ROAD RACER
Turning it up a notch on extreme driving we partnered with six-time off-road champion Bryce Menzies of Menzies Motorsports to show how Pennzoil performs off-road. I hired Grain & Glass to shoot Bryce in the Las Vegas desert for two days collecting some great content for Pennzoil's social channels.
EXTREME DRIVING TIPS WITH BRYCE MENZIES
Using the same footage we shot in Las Vegas I put together a video that was a little more fun. Off-road websites thought it was great, and pushed it out on their channels generating tons of free PR for Pennzoil.
