NO GIMMICKS, JUST DAMN GOOD OIL

Quaker State doesn’t believe in fancy marketing gimmicks like overpaid celebrity spokespeople. They think their oil speaks for itself. So, we reintroduced Quaker State to the world as a good honest motor with a uniquely honest ad campaign.

DAMN GOOD MARKET TAKEOVER

To relaunch Quaker State as a no-frills brand, we did an all-out blitz in 5 US Markets. From OOH to transit we plastered our message in creative ways to get the word out.

Celebrating the 10th Anniversary at the Quaker State 400

To mark the 10th anniversary of the QS400, we launched a campaign that channeled the raw spirit of Quaker State and the grit of early NASCAR. Bold posters and signage took over the speedway during race week, alongside a vintage car show featuring classic NASCAR legends.