BRYCE MENZIES, OFF-ROAD RACER
Turning it up a notch on extreme driving we partnered with six-time off-road champion Bryce Menzies of Menzies Motorsports to show how Pennzoil performs off-road. We partnered with Grain & Glass to shoot Bryce in the Las Vegas desert for two days. That footage was then used for some epic videos for Youtube and social media promoting the benefits of Pennzoil.
CONTENT COLLECTION
Not only did we pick up a ton of video content, but we also shot stills for PR and Social assets.
UNPAID PR BUZZ
There’s nothing better than unpaid promotion and the videos delivered. They were picked up by extreme off-road pubs and gained tons of unpaid publicity with articles and re-posts.
