Public Health Campaigns

The Partnership for a Drug-Free America

Getting the conversation started is the hardest part when talking to teens about drug use. I worked with the Partnership for a Drug-Free America to create a campaign to help. By creating eye-catching graphics and using chat bubbles, I mimicked a confrontation a parent might have with their teen about drug use. Even if the conversation is started, parents often don’t know where to take it. The ads directed parents to drugfree.org where they could find a wealth of information about teen drug use and how to have a meaningful conversation.

Domestic Violence

According to the CDC, 1 in 4 women have been victims of domestic violence. But even when you know something is wrong, intervention can be difficult. Often people know someone is in an abusive relationship but they don’t know how they can help. Working with the Pierce County Health Department, I created a series of posters to advertise their helpline. Using the tagline, You Have The Power To Help, we likened the act of helping a friend or loved one in an abusive relationship to being a superhero. The hotline number provided advice on how to identify abuse and if intervention might be necessary.

Secondhand Smoke

Although exposure to secondhand smoke among children has reduced in recent years, that doesn’t hold true for those who live in multi-unit housing. Those children have 45% higher cotinine levels than children who live in single-family homes. Working with the Pierce County Health Department, I created a campaign to increase awareness of the health effects of secondhand smoke on children.