The Largest Aquarium in the Western Hemisphere Gets Even Bigger

The launch of Georgia Aquarium’s new Sharks! exhibit was a big deal. It’s one of the largest and most dynamic shark exhibits in North America. Home to some of the ocean’s most recognizable apex predators, this immersive gallery brings you face-to-face with some of the sea’s most enigmatic—and misunderstood—creatures.

YOU THOUGHT SWIMMING WITH SHARKS WAS DANGEROUS

We launched the new Cage Dive exhibit with a 3D spectacular—a downtown Atlanta billboard featuring a dive cage and mannequin scuba divers. The installation drew so much attention that it had to come down early after the divers became target practice. On the bright side, the controversy earned us a wave of unexpected PR.

It’s not every day you get to change the Atlanta skyline

As part of the launch to the Sharks! exhibit, we transformed the aquarium into a giant shark. We also took advantage of the construction walls to educate visitors about the new exhibit.